Marketing Automation Manager

📋 Description

• Own execution and optimization of scalable lifecycle programs across the customer journey.
• Lead day-to-day lifecycle marketing and marketing automation activities, including campaign setup
• Build and optimize customer journeys from acquisition to advocacy.
• Develop personalized campaigns using segmentation, triggers, audience logic, messaging, and CTAs.
• Collaborate with Growth, Digital, Customer Marketing, Sales, RevOps, Product, and analytics teams.

🎯 Requirements

• 4–6+ years in marketing automation, lifecycle marketing, CRM, or related field.
• Hands-on experience with Marketo and HubSpot (or Eloqua, Pardot, Customer.io).
• Strong understanding of segmentation, triggers, personalization, journeys, and lifecycle management.
• Working knowledge of Salesforce and CRM-to-marketing integrations, data sync, attribution, and
• Experience supporting end-to-end lifecycle programs across multiple stages.
• Excellent attention to detail, QA, data quality, and collaboration across teams.

🎁 Benefits

• Remote flexibility: work remotely from anywhere in the United States where applicable.
• Health and wellness benefits from Day 1, including wellness stipend.
• 401(k) with up to 4% employer match and immediate vesting.
• Flexible time off policy.
• Professional development and career growth opportunities.
• Employee stock program via Employee Stock Purchase Program.