Marketing lead

📋 Description

• Own and drive the overall marketing direction for LATAM region across channels
• Lead media buying team, manage budget, CPA, and traffic quality
• Identify and launch new traffic sources, segments, and advertising approaches
• Coordinate cross-functional teams with briefs, initiatives, and priorities
• Drive market-specific growth proposals and ensure execution by relevant teams
• Collaborate with Affiliate and SEO teams to improve metrics and align priorities

🎯 Requirements

• 3+ years in digital or performance marketing with leadership in iGaming
• Experience managing media buyers and cross-functional teams
• Strong targeting/segmentation skills across Meta, Google, TikTok, and others
• Hands-on with retargeting, lookalike audiences, creative testing, optimization and scaling
• Deep understanding of CPA, FTD, NGR, LTV, ROI, GGR metrics
• Experience with AppsFlyer and Adjust attribution/tracking

🎁 Benefits

• Health & Wellness Focus
• Global Medical Coverage
• Growth Opportunities
• Benefits Programs (gym/stomatology/psychological service, etc.)
• Performance-Driven Rewards
• Dynamic Work Environment