Marketing Lead

📋 Description

• The Marketing Lead will drive the complete marketing strategy in India, owning brand growth, demand
• Develop and execute the India go-to-market strategy aligned with business objectives, including
• Build and optimize demand generation across paid, organic, email, social, content, SEO, and partner
• Own product marketing activities, including positioning, messaging frameworks, sales enablement
• Manage marketing operations, including automation workflows, lead lifecycle processes, attribution
• Analyze marketing performance, website effectiveness, and campaign ROI to identify opportunities

🎯 Requirements

• 12+ years of experience leading marketing functions with multi-channel responsibility.
• Proven experience developing integrated marketing strategies covering brand, content, demand
• Strong understanding of digital marketing, SEO, website optimization, campaign performance, and
• Hands-on experience with marketing automation platforms such as HubSpot or equivalent tools.
• Experience managing paid advertising platforms including Google Ads and LinkedIn Ads, with budgets
• Demonstrated ability to measure pipeline contribution, ROI, and marketing effectiveness for senior

🎁 Benefits

• Remote-first working environment with flexibility to support work-life balance.
• Opportunity to work with autonomy and ownership in a high-growth technology environment.
• Employee Stock Ownership Plan (ESOP) after the qualifying period.
• Flexible working arrangements designed to support productivity and personal needs.
• Support with home working equipment.
• Personal training and development budget to support career growth.