Marketing Lead (Founding Marketing Hire)

📋 Description

• Build and manage an inbound lead-generation engine across SEO, Google Ads, email marketing, events
• Develop and execute marketing strategies to generate qualified leads and pipeline.
• Hands-on execution of campaigns and activities, not relying on external agencies.
• Collaborate with sales to improve lead quality and align marketing with pipeline objectives.
• Define the first marketing budget with priorities, channel investments, and expected outcomes.
• Establish scalable marketing processes, systems, and reporting.

🎯 Requirements

• Experience building a marketing function from scratch in a startup/scale-up.
• Early marketing hire with hands-on execution of initiatives.
• Hands-on expertise in SEO, paid media (including Google Ads), email marketing, and industry
• Strong understanding of demand generation and inbound marketing focused on qualified pipeline.
• Ability to operate with limited resources, shifting priorities, and ambiguity.
• Commercial mindset connecting marketing to measurable outcomes.

🎁 Benefits

• Fully remote working arrangement across the US, Canada, or Europe.
• CET time-zone overlap is advantageous.
• Performance-based variable compensation tied to pipeline and ARR.
• Equity participation.
• Direct access to leadership and ownership over marketing strategy.
• Opportunity to build a complete marketing function from the ground up.