Marketing Lead (Founding Marketing Hire)

📋 Description

• Build inbound lead-gen engine across SEO, Google Ads, email, events.
• Develop strategies to generate qualified leads and pipeline.
• Hands-on execution of campaigns, not relying on agencies.
• Collaborate with sales to improve lead quality and handoffs.
• Define and present the initial marketing budget and priorities.
• Establish scalable marketing processes and reporting.

🎯 Requirements

• Experience building a marketing function from scratch in startup/scale-up.
• Hands-on in SEO, paid media (Google Ads), email, events.
• Strong demand generation and inbound focus on qualified pipeline.
• Ability to operate with ambiguity and limited resources.
• Commercial mindset linking activity to outcomes.
• Experience working with sales and marketing-to-sales processes.
• Proven ownership of metrics like pipeline growth, MQLs/SQLs.
• Strategic thinker with strong execution and hands-on approach.
• Experience in deep-tech, hardware, robotics, or technical markets is valued.
• Sales experience a bonus; pipeline/revenue mindset.