Marketing Manager

📋 Description

• Market and competitor analysis to identify trends and growth opportunities in India.
• Develop and execute integrated marketing strategies to maximize market share and engagement.
• Design and manage multi-channel campaigns to drive brand awareness and leads.
• Lead lifecycle management and align marketing with sales to improve conversions.
• Contribute to business development with local growth, sales enablement, and market intelligence.
• Use analytics to optimize campaigns and improve ROI.

🎯 Requirements

• Bachelor's degree in Marketing, Business Admin, or related field; Master's preferred.
• 5-8 years in marketing, including strategy and campaigns.
• B2B marketing experience in healthcare, EAP, or HR-tech preferred.
• Digital marketing (Google Ads, Facebook, LinkedIn) and CRM (Salesforce/HubSpot).

🎁 Benefits

• Uphold Lyra values in marketing.
• Own marketing and administrative tasks with precision.
• Identify gaps in marketing-to-sales handoffs and propose solutions.
• Support onsite/online workshops and represent Lyra at conferences.