Marketing Manager

📋 Description

• Translate BU strategy into integrated marketing plans for Firstbase
• Develop and execute integrated annual and quarterly marketing plans
• Own campaign strategy across digital, events, content, and enablement
• Collaborate with Product Marketing on product launches and go-to-market initiatives
• Establish campaign KPIs and measure performance against pipeline and revenue goals
• Translate business priorities into marketing programs with clear ROI expectations

🎯 Requirements

• 5–7 years of B2B marketing experience, preferably in SaaS, technology, telecom, or services
• Experience owning marketing strategy for a product line, BU, or revenue segment
• Strong understanding of direct and/or channel go-to-market models
• Demonstrated ability to drive measurable pipeline impact
• Strong stakeholder management and prioritization skills
• Ability to balance autonomy with cross-functional collaboration

🎁 Benefits

• Hybrid schedule: 1 onsite day per week and four days remote
• Base salary plus potential bonuses and comprehensive benefits
• Career growth opportunities within AppDirect and Firstbase