Marketing Manager, Go-To-Market

📋 Description

• Own launch strategy, execution, and partner marketing for new partner launches and conversions
• Be the first marketing contact for new partners and set expectations
• Translate partnership goals into co-marketing programs that drive acquisition
• Lead cross-functional alignment with Growth, Product, BD, and Lifecycle Marketing
• Build launch dashboards and track performance from 0 to 60 days post-launch
• Own launch readiness across all marketing surfaces and go-live

🎯 Requirements

• Demonstrated track record owning and executing co-marketing or partner marketing programs with measurable results
• Strong GTM strategy and multi-channel marketing execution (PR, lifecycle, web, affiliates, paid, organic)
• Experience owning launch timelines, workback schedules, and cross-functional execution end to end
• Experience collaborating with business development, growth, product, and creative teams
• Ability to manage multiple partner relationships and workstreams with clarity
• Data-driven approach to evaluating campaign performance and optimizing programs

🎁 Benefits

• Competitive compensation and equity
• Choice of high-quality work computer
• Flexible paid time off
• Fully covered healthcare including dependents
• One Medical coverage with optional FSA
• 20 weeks parental leave for primary caregiver and 8 weeks for all new parents