AbbVie

Lead omnichannel marketing plan for Dermatology patient experiences.
Collaborate across AbbVie Patient Services and with agencies/consultants.
Define CRM strategy and implement via Salesforce Marketing Cloud and related tools.
Oversee cross-channel tactics: Email, Direct Mail, Websites, Mobile Apps, Social, SMS/MMS, SEM/SEO
Partner with Tech/Operations to integrate marketing with platforms like Salesforce, Adobe, Veeva
Develop briefs, monitor timelines, and optimize campaigns through data-driven insights.

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