Marketing Specialist - Events

📋 Description

• Develop integrated campaigns for a large portfolio of industry events to connect sponsorships with
• Collaborate across marketing, sales, product, content, editorial, and events teams to shape
• Own messaging, campaign execution, content development, sales enablement, and performance analysis
• Balance strategic thinking with hands-on execution to drive measurable revenue outcomes.
• Leverage marketing automation, CRM data, SEO, social media, email, and emerging AI tools to improve
• Use data-driven approaches to connect marketing activity to pipeline and revenue.

🎯 Requirements

• 5+ years of overall marketing experience, preferably in B2B services, media, technology, or related
• 2+ years of event marketing experience is a plus.
• Strong understanding of integrated campaigns, demand generation, and go-to-market strategy.
• Experience with Salesforce and HubSpot or similar marketing automation/CRM platforms.
• AI-forward mindset with familiarity with AI tools for content creation, research, and productivity.
• Excellent written and verbal communication; ability to translate offerings into compelling customer

🎁 Benefits

• Annual salary range of $70,000–$80,000.
• Opportunity to contribute to a broad portfolio of 100+ events and influence sales pipeline.
• Cross-functional exposure across marketing, sales, product, content, events, and leadership.
• Opportunity to work with modern marketing automation, CRM, SEO, analytics, and AI tools.
• Professional environment focused on innovation, measurable impact, and continuous improvement.
• Opportunities to develop expertise in B2B event marketing and go-to-market strategy.