Marketing Strategy Manager - Mandarin speaker

Added
13 hours ago
Type
Full time
Salary
Salary not provided

Related skills

wechat xiaohongshu douyin baidu tencent ads

📋 Description

  • Lead the APAC marketing strategy for Fever, including budget ownership for Chinese consumer
  • Drive growth via data-driven campaigns with China-focused channels and agencies.
  • Own multi-channel marketing for high-impact global IP partnerships (F1, Harry Potter).
  • Collaborate with cross-functional teams to shape Fever’s China marketing playbook.
  • Manage relationships with China-based agencies, KOL/MCN partners, and platforms.

🎯 Requirements

  • 8+ years in digital and growth marketing with China ecosystem fluency.
  • Deep knowledge of China platforms: WeChat, Alipay, Douyin, Xiaohongshu, Tencent Ads, Baidu.
  • Experience in KOL/MCN campaigns and MCN negotiations.
  • Strong analytical mindset with budget/ROI driven decision making.
  • Excellent English; professional Mandarin strongly preferred for coordination.
  • Remote-first experience in APAC markets and ability to work asynchronously.

🎁 Benefits

  • Attractive compensation with room to grow.
  • 40% discount on Fever events and experiences.
  • Language learning support: English and Spanish lessons.
  • Hybrid work setup.
  • Dynamic international team and great work environment.
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