Media Buyer

📋 Description

• Plan, launch, manage, and scale paid lead-generation campaigns across Meta, Google Ads, TikTok
• Own the full acquisition funnel: ad accounts, trackers, landing pages, CRM, and downstream signals.
• Configure and manage tracking platforms (Keitaro, landers, routing, macros, filters, traffic
• Maintain tracker-to-CRM-to-pixel/CAPI attribution flows (postbacks, lead statuses, server-side
• Optimize campaigns toward qualified leads and deposits, not just cost per lead.
• Use Conversion API events, lead optimization, and value-based audiences to improve outcomes.

🎯 Requirements

• 3+ years of hands-on media buying in financial, regulated, or high-risk verticals (capital markets
• Proven experience with paid campaigns across Meta, Google Ads, TikTok, and/or native ads.
• Strong hands-on experience with Keitaro or similar tracking (Binom, RedTrack, Voluum) incl.
• Demonstrated ability to build and manage tracker-to-CRM-to-pixel/CAPI pipelines.
• Strong understanding of postbacks, lead statuses, server-side events, attribution, and downstream
• Proven focus on lead quality and meaningful conversions, not just cheap form submissions.

🎁 Benefits

• Competitive compensation of approximately $2,500–$3,500 per month.
• Fully remote arrangement for candidates based in Europe.
• Ownership of paid acquisition strategy across multiple international markets.
• Exposure to challenging performance marketing in financial/regulatory verticals.
• Autonomy and direct responsibility for measurable acquisition and revenue outcomes.
• Work across the complete performance-marketing funnel from traffic to deposits.