Paid Ads Specialist

📋 Description

• Plan, launch, and optimize paid ad campaigns across Google Ads, Meta Ads, and Apple Search Ads.
• Monitor budgets, KPIs, and performance against goals.
• Conduct A/B testing on creatives, audiences, and bidding strategies.
• Gather, clean, and analyze campaign data to identify insights.
• Prepare actionable performance reports for internal teams.
• Collaborate with creative/product teams; stay updated on platform changes.

🎯 Requirements

• 2-3 years hands-on experience with Google Ads, Meta Ads, or Apple Search Ads.
• Strong data gathering, analysis, and reporting skills (Excel/Sheets, Data Studio, etc.).
• Understanding of performance marketing metrics (CTR, CVR, CPI, CAC, ROAS, ARPU).
• Basic knowledge of audience targeting, keyword strategy, and attribution models.
• Experience with analytics platforms (Firebase, Appsflyer, Google Analytics, etc.).
• Detail-oriented; able to manage multiple campaigns simultaneously.

🎁 Benefits

• Opportunity to grow into a mid-level performance marketing role.
• Collaborative, data-driven, and growth-oriented team culture.
• Exposure to multi-channel campaigns in a fast-scaling environment.