Paid Ads Specialist

📋 Description

• Hands-on performance marketing role focused on building, managing, and scaling paid acquisition
• Own the full paid media lifecycle from strategy and audience research to execution, testing
• Influence lead generation, customer acquisition, revenue growth, and overall marketing efficiency.
• Work across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, paid search, display, retargeting, and
• Operate in a data-driven environment with performance metrics such as ROAS, CPA, CPL, conversion
• Collaborate with marketing, content, design, analytics, web, and leadership teams.

🎯 Requirements

• Paid media experience: hands-on management and optimization of Google Ads and Meta Ads campaigns
• Performance marketing expertise: conversion optimization, attribution models, audience targeting
• Analytics and tracking: practical experience with GA4, Google Tag Manager, conversion tracking, and
• Campaign optimization: ability to analyze data, run A/B tests, and improve advertising results.
• Budget management: experience managing meaningful ad budgets and allocating spend based on
• Multi-channel advertising experience is a plus (LinkedIn, YouTube, TikTok, etc.) and knowledge of

🎁 Benefits

• Fully remote work arrangement.
• Full-time position with U.S. business-hour coverage.
• Direct ownership of paid acquisition and measurable impact on business growth.
• Hands-on exposure to major ad platforms (Google, Meta, LinkedIn, YouTube, etc.).
• Opportunity to manage and scale significant advertising budgets.
• Autonomy over campaign testing, optimization, and performance strategy.