Launch, manage, and optimize paid campaigns across Google and Meta to improve ROAS.
Monitor and pace ad spend across budgets, with recommendations for allocation.
Track campaign health, ROAS, CPA, CPL, conversions, and lead quality.
Prepare performance reports and dashboards for stakeholders.
Develop channel plans and expansion opportunities based on data.
Build and refine audience segments for better reach and conversions.

🎯 Requirements

At least 3 years of hands-on paid media experience.
Proven experience managing Google Ads and Meta Ads.
Strong budgeting experience and campaign optimization skills.
Proficiency in Google Analytics, Google Tag Manager, and reporting tools.
Understanding of audience targeting and conversion tracking.
Clear ability to explain results and budget recommendations.

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