Paid Media Specialist

📋 Description

• Set up and maintain paid search and social campaigns across Google Ads, LinkedIn, and Meta.
• Monitor daily delivery, flag pacing issues, budgets, and underperforming ad sets.
• Optimize campaigns with creative, copy, audiences, and bids; support geo-fencing for events.
• Analyze full journey: ensure ad-to-page messaging and post-click metrics.
• Collaborate with marketing/design to optimize landing pages and iterate ad creative.
• Run structured tests across formats and channels; document hypotheses and results.

🎯 Requirements

• 2+ years of hands-on paid media experience, including in-platform Google Ads and/or LinkedIn Campaign Manager.
• Solid knowledge of paid search basics: keywords, match types, ad groups, Quality Score.
• Familiarity with LinkedIn paid social: Sponsored Content, targeting, and Lead Gen Forms.
• Experience with UTM tagging; HubSpot experience is a plus.
• Experience running or supporting structured A/B tests.
• Strong attention to detail; track errors, naming, and budgets.

🎁 Benefits

• Health, Dental, and Vision insurance 100% for employees.
• FSA and HSA Spending Account.
• 20 days vacation, 5 sick days, 11 holidays, plus a floating holiday.
• 401(k) plan with company match.
• 100% Company-paid short-term and long-term disability and life insurance.
• Paid parental leave (12 weeks primary, 6 weeks secondary).