Own and manage paid media campaigns across Meta Ads, Google Ads, and channels such as Snapchat and
Monitor daily performance and optimize bids, audiences, budgets, and creative testing
Design and execute structured A/B tests for creatives, audiences, and landing pages
Analyze in-platform data vs back-end sales data for attribution accuracy
Collaborate with the creative team to brief and evaluate ad creatives
Rebuild and scale Google Ads Search campaigns; support Merchant Center Shopping

🎯 Requirements

Hands-on paid media experience with Meta Ads campaigns
CAC and ROAS improvements in new customer acquisition
Strong experimental mindset for designing and running ad tests
Proficiency in Google Ads (Search, Display, Performance Max)
Experience with attribution tools like Triple Whale, Northbeam
GA4 and Google Tag Manager proficiency

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