Paid Media Specialist (Meta)

📋 Description

• Develop, launch, manage, and optimize Meta advertising campaigns aligned with business and
• Conduct audience research and build targeting strategies including segmentation, retargeting, and
• Collaborate with design and content teams to develop ad creatives, messaging, and visual assets.
• Monitor campaign performance and analyze metrics to identify optimization opportunities and ROI.
• Manage advertising budgets and allocate spend across campaigns, audiences, placements, and
• Design and execute A/B tests across messaging, creative, targeting, placements, and other variables.

🎯 Requirements

• 2–3+ years of hands-on experience managing paid campaigns on Meta platforms (performance marketing).
• Strong proficiency with Meta Ads Manager, Meta Business Suite, and analytics/reporting tools.
• Experience with audience segmentation, retargeting, lookalike audiences, and optimization.
• Strong analytical skills to interpret data, identify trends, and drive decisions.
• Experience managing budgets for efficient resource allocation and measurable ROI.
• Excellent written and verbal communication; able to present performance clearly.

🎁 Benefits

• Competitive base salary.
• Full-time schedule (40 hours/week, 8 hours/day).
• Permanent work-from-home setup.
• Mon–Fri schedule aligned with EST.
• Unlimited access to professional courses and internal SOP library.
• Opportunities for professional development and career advancement.