Paid Media Specialist (Meta)

📋 Description

• Develop, launch, manage, and optimize Meta advertising campaigns aligned with business and
• Conduct audience research and build targeting strategies (segmentation, retargeting, lookalikes).
• Collaborate with design and content teams on ad creatives and messaging.
• Monitor performance and analyze metrics to improve ROI.
• Manage budgets across campaigns, audiences, placements, and variations.
• Design and execute A/B tests across variables.

🎯 Requirements

• 2–3+ years hands-on managing paid campaigns on Meta platforms (performance marketing preferred).
• Strong proficiency with Meta Ads Manager, Meta Business Suite, and analytics/reporting tools.
• Experience with audience segmentation, retargeting, lookalikes, and optimization.
• Strong analytical skills to interpret data, identify trends, and drive decisions.
• Experience budgeting for efficient ROI.
• Clear written and verbal communication to present performance and recommendations.

🎁 Benefits

• Competitive base salary.
• Full-time schedule of 40 hours/week, 8 hours/day.
• Permanent work-from-home setup.
• Monday–Friday schedule aligned with EST.
• Unlimited access to professional courses and internal SOP library.
• Opportunities for professional development and career advancement.