Paid Media Specialist (Meta)

📋 Description

• Own Meta advertising campaigns from audience research to reporting.
• Collaborate with design/content to create compelling ad creatives.
• Monitor performance and identify optimization opportunities for ROI.
• Manage budgets across campaigns, audiences, placements, and variations.
• Design and execute A/B tests on messaging, creative, targeting, and placements.
• Stay updated on Meta products and paid media best practices.

🎯 Requirements

• 2–3+ years managing paid campaigns on Meta platforms (performance marketing preferred).
• Strong proficiency with Meta Ads Manager and Meta Business Suite; proficient in analytics/tools.
• Experience with audience segmentation, retargeting, lookalike audiences, optimization.
• Analytical skills to interpret data, identify trends, and drive decisions.
• Experience budgeting and achieving measurable ROI.
• Clear written/spoken communication; able to present performance and recommendations.

🎁 Benefits

• Competitive base salary.
• Full-time, 40 hours/week; permanent remote work setup; EST-aligned schedule.
• Opportunities for professional development and career advancement.
• Opportunity to deepen paid media expertise and Meta advertising capabilities.