Paid Media Specialist (Meta)

📋 Description

• Own Meta campaigns from research to reporting.
• Launch, manage, optimize ads across Meta platforms.
• Develop targeting: segmentation, retargeting, lookalikes.
• Collaborate on creatives and messaging with design/content.
• Monitor, analyze metrics for ROI improvements.
• Budget management across campaigns and placements.

🎯 Requirements

• 2–3+ years in paid advertising on Meta platforms.
• Strong proficiency with Meta Ads Manager and Meta Business Suite.
• Experience with audience segmentation and lookalike strategies.
• Analytical mindset, able to interpret data and trends.
• Budget management focused on ROI.
• Excellent communication and collaboration with teams.

🎁 Benefits

• Competitive base salary.
• Full-time 40 hrs/week, EST-aligned schedule.
• Permanent work-from-home setup.
• Opportunities for professional development and courses.
• Opportunity to expand expertise in paid media.