Paid Media Specialist (Meta)

📋 Description

• Develop, launch, manage, and optimize Meta advertising campaigns aligned with business and
• Conduct audience research and build effective targeting strategies, including segmentation
• Collaborate with design and content teams to develop compelling ad creatives, messaging, and visual
• Monitor campaign performance and analyze key metrics to identify opportunities for optimization and
• Manage advertising budgets and allocate spend effectively across campaigns, audiences, placements
• Design and execute A/B tests across messaging, creative, audience targeting, placements, and other

🎯 Requirements

• 2–3+ years of hands-on experience managing paid advertising campaigns on Meta platforms, preferably
• Strong proficiency with Meta Ads Manager, Meta Business Suite, and relevant analytics and reporting
• Demonstrated experience with audience segmentation, retargeting strategies, lookalike audiences
• Strong analytical skills and the ability to interpret campaign data, identify trends, and make
• Experience managing advertising budgets with a focus on efficient resource allocation and
• Strong written and verbal communication skills, with the ability to clearly present campaign

🎁 Benefits

• Competitive base salary.
• Full-time schedule of 40 hours per week, 8 hours per day.
• Permanent work-from-home setup.
• Monday–Friday schedule aligned with Eastern Standard Time (EST).
• Unlimited free access to professional courses and an internal SOP library.
• Opportunities for professional development and career advancement.