Paid Media Specialist (Meta)

📋 Description

• Own Meta campaigns from research to reporting.
• Develop targeting strategies, including segmentation, retargeting, and lookalikes.
• Collaborate with design/content teams on creatives and messaging.
• Monitor performance and identify optimization opportunities.
• Manage budgets across campaigns, audiences, and placements.
• Design and execute A/B tests on messaging, creatives, and targeting.

🎯 Requirements

• 2–3+ years of hands-on Meta ads management experience in performance marketing.
• Strong proficiency with Meta Ads Manager and Meta Business Suite; analytics/tools.
• Experience with audience segmentation, retargeting, lookalikes, and optimization.
• Analytical mindset to interpret data and drive decisions.
• Budget management with focus on ROI.
• Excellent written/verbal communication and collaboration with teams.

🎁 Benefits

• Competitive base salary.
• Full-time schedule, 40 hours/week.
• Permanent work-from-home setup.
• EST-aligned schedule (Mon–Fri).
• Access to professional courses and internal SOP library.
• Opportunities for professional development and career advancement.