Paid Media Specialist (Meta)

📋 Description

• Develop, launch, manage, and optimize Meta advertising campaigns aligned with business objectives.
• Conduct audience research and build targeting strategies (segmentation, retargeting, lookalike).
• Collaborate with design/content teams to create compelling ad creatives and assets.
• Monitor performance and analyze metrics to identify optimization opportunities and ROI.
• Manage budgets and allocate spend across campaigns, audiences, placements, and variations.
• Design and execute A/B tests across messaging, creative, audience, and placements.

🎯 Requirements

• 2–3+ years managing paid campaigns on Meta platforms in a performance marketing environment.
• Strong proficiency with Meta Ads Manager, Meta Business Suite, and analytics/reporting tools.
• Experience with audience segmentation, retargeting, lookalike audiences, and optimization.
• Strong analytical skills to interpret data, identify trends, and make decisions.
• Experience budgeting for efficient resource allocation and ROI measurement.
• Excellent written and verbal communication for presenting performance and recommendations.

🎁 Benefits

• Competitive base salary.
• Full-time schedule: 40 hours/week, 8 hours/day.
• Permanent work-from-home setup.
• Monday–Friday schedule aligned with EST.
• Unlimited access to professional courses and internal SOP library.
• Professional development and career advancement opportunities.