Paid Social Specialist

📋 Description

• Build, launch, and manage campaigns across Meta (Facebook & Instagram), LinkedIn, and other
• Collaborate with Paid Media, Creative, BI, Engineering, and Marketing to improve performance via
• Operate with an experimentation mindset to test audiences, placements, creatives, and measurement
• Shift from awareness to full-funnel lead generation; optimize for ROAS and campaign efficiency.
• Scale paid social programs while improving performance across platforms.

🎯 Requirements

• 3–5 years managing paid social campaigns, especially Meta Ads and LinkedIn Ads.
• Experience with budgets, pacing, bidding, and campaign delivery to optimize ROAS and leads.
• Strong grasp of campaign structure, audience development, bidding, creative testing, and
• Proficiency with analytics tools: Google Analytics 4, Looker Studio, Tableau, or similar.
• Ability to analyze data and translate insights into actionable recommendations.
• Excellent organization and cross-functional collaboration; strong communication skills.

🎁 Benefits

• Career Growth: mentorship programs, leadership academies, DEI initiatives.
• Remote-First Culture: work from home with flexible Fridays.
• Paid Time Off: 14 days + holidays; 5 extra days after 1 year.
• Comprehensive PH benefits: SSS, PhilHealth, HDMF; HMO after two months.
• Wellness Perks: Headspace app access.
• Speaker Series Bonus: opportunity to earn a bonus.