Paid Social Specialist (Contract)

📋 Description

• Build, launch, and manage campaigns across Meta (Facebook & Instagram), LinkedIn, and platforms
• Develop campaign structures aligned with objectives, audience intent, and platform best practices.
• Manage budgets, pacing, bidding, and delivery to maximize ROAS.
• Design and execute A/B tests across audiences, creatives, placements, and bidding strategies.
• Continuously optimize campaigns based on performance trends and business goals.
• Explore new targeting approaches and lookalike audiences to improve lead quality.

🎯 Requirements

• 3-5 years of hands-on paid social campaign experience, especially Meta Ads and LinkedIn Ads.
• Experience managing meaningful ad budgets and optimizing toward ROAS, leads, pipeline, or revenue.
• Strong understanding of campaign structure, audience development, bidding strategies, creative
• Experience using analytics/reporting tools such as Google Analytics 4, Looker Studio, Tableau or
• Ability to analyze data and translate insights into actionable recommendations.
• Excellent organizational and cross-functional collaboration skills; strong communication.

🎁 Benefits

• Contract position; remote work allowed (India remote).
• Salary information not disclosed; compensation determined by experience.