Performance Marketing & Growth Manager

📋 Description

• Lead performance marketing strategies to increase qualified leads for services and enrollment
• Plan, launch, manage, and optimize integrated campaigns across relevant digital and offline
• Build and improve B2B marketing funnels, focusing on acquisition, engagement, qualification, and
• Develop customer-centric positioning and messaging for offerings.
• Use campaign data, insights, and trends to identify optimization opportunities.
• Manage lead-generation initiatives and collaborate with sales to improve quality and volume.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Experience marketing for professional services, training, education, or similar.
• Proven track record of generating qualified leads and contributing to enrollment/revenue growth.
• Strong understanding of B2B funnels, journeys, nurturing, and conversion optimization.
• Experience planning multi-channel campaigns; hands-on with marketing automation and CRM (e.g.
• Experience with email marketing, audience segmentation, and performance optimization.

🎁 Benefits

• Opportunity to lead marketing growth across services and training programs in a performance-focused
• High-impact role with responsibility for lead generation, conversion, enrollment growth, and brand
• Work across marketing strategy, campaign management, analytics, CRM, automation, content, SEO, and
• Collaborative environment with marketing, sales, and training teams.
• Data-driven optimization of campaigns to improve measurable outcomes.
• Exposure to B2B demand generation and full-funnel marketing strategies.