Performance Marketing Lead

📋 Description

• Own paid media across SEM, paid social, and retargeting channels.
• Lead Email and SMS marketing programs and lifecycle flows.
• Analyze performance and optimize budgets, campaigns, and creative.
• Collaborate with Content/Social teams on offers and messaging.
• Report weekly performance and insights to leadership.
• Own measurement, attribution, and tracking hygiene.

🎯 Requirements

• 4+ years in hands-on performance marketing (SEM/paid social).
• Experience scaling paid acquisition and managing budgets toward CPA/CAC goals.
• Structured A/B testing across creatives, audiences, and landing pages.
• Experience with Email/SMS campaigns and automated lifecycle flows.
• Strong understanding of UTM parameters, pixels, and attribution.
• Mandarin proficiency is a plus.