Performance Marketing Manager

📋 Description

• Own paid media strategy across Google Ads, Meta Ads, and additional channels.
• Manage external agencies; set expectations and ensure accountability.
• Build a roadmap to move activities in-house over time.
• Optimize campaigns; improve targeting, bidding, testing, and performance.
• Lead Google Ads (Search, Shopping, Performance Max, YouTube) and product-level optimization.
• Lead Meta advertising strategies across prospecting, retargeting, launches, and creative testing.

🎯 Requirements

• 5–8+ years in paid/performance marketing with proven channel ownership.
• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Experience with external agencies and holding partners accountable.
• Strong analytical mindset focused on revenue, profitability, and efficiency.
• Ability to interpret data, identify opportunities, and make data-driven decisions.
• Experience developing paid media strategies, testing frameworks, and scalable processes.

🎁 Benefits

• Flexible working schedule and opportunities for growth.
• Fully remote work environment with work-from-home flexibility.
• Ownership of a key growth function and direct impact on company performance.
• Opportunity to build scalable in-house paid media capability.
• Collaboration with an international team in the coffee and ecommerce space.
• High-impact role with visibility across commercial and marketing functions.