LumiMeds

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Performance Marketing Manager (Growth & Lifecycle) - Remote

Added

2 hours ago

Location

Type

Full time

Salary

Salary not provided

Related skills

google ads klaviyo youtube tiktok ads meta ads

📋 Description

Own paid acquisition across major ad platforms.
Collaborate with Creative, product, and leadership to scale acquisition.
Drive testing strategy and performance optimization.
Ensure campaigns comply with platform and healthcare regulations.
Manage budgets; optimize CAC, ROAS, CVR, AOV, LTV.
Own lifecycle marketing initiatives (SMS, email, retention).

🎯 Requirements

5+ years in performance or growth marketing.
Hands-on with Google Ads (Search, Performance Max, YouTube).
Experience with Meta Ads (Facebook/Instagram) and Reddit/TikTok.
Experience with subscription-based businesses preferred.
Strong CRO mindset; SMS/email lifecycle automation (Klaviyo/Attentive).
Regulated industries like telehealth/healthcare experience a plus.

🎁 Benefits

Early-stage growth opportunity.
Direct impact on company revenue.
Real ownership of strategy and execution.
High visibility with leadership.
Opportunity to shape the marketing foundation of a Telehealth brand.

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