Performance Marketing Manager (Host Growth - B2B)

📋 Description

• Drive B2B paid campaigns across search, social, display, and retargeting.
• Optimize campaigns to hit CPA, CAC, ROAS, and volume targets.
• Allocate budgets across channels and audiences for growth.
• Lead-gen and funnel optimization; leverage Meta CAPI for signal quality.
• Test ad copy, creatives, and landing pages with A/B testing.
• Analyze funnel performance and identify conversion bottlenecks.

🎯 Requirements

• 5–7+ years managing paid media with direct-response KPIs; B2B preferred.
• Hands-on with Google Ads and Meta Ads; other channels a plus.
• Lead-gen strategy, landing-page optimization, A/B testing, Meta CAPI.
• Analytical & reporting: Rockerbox, GA4; Tableau/Looker/Supermetrics.
• Rigorous testing mindset with structured experimentation programs.
• Ownership mindset; self-starter with cross-functional comms.