Performance Marketing Manager (Paid Social)

📋 Description

• Plan, launch, and optimise paid social campaigns on Meta and TikTok across international markets.
• Drive installs, purchases, and retention by refining audiences, bids, and placements.
• Own test-and-learn: design experiments and lift studies across campaigns.
• Collaborate with Design on creatives and with tech on tracking (Pixel, CAPI, MMPs).
• Monitor CPI, CPA, day-7/day-28 retention, and LTV; act on deviations.
• Hands-on management of campaigns across multiple markets.

🎯 Requirements

• 3+ years hands-on paid social across markets; Meta Ads Manager & TikTok Ads.
• Experience marketing a consumer app at scale with in-app purchases or subscriptions.
• Familiarity with tracking/attribution (Meta Pixel, TikTok Pixel, CAPI, AppsFlyer/Adjust).
• Incrementality mindset; experience with A/B tests and lift studies; Excel/Sheets.
• Strong communication and a proactive, curious mindset.

🎁 Benefits

• Open-minded, international team; collaborative.
• Meaningful work, intrinsic motivation, personal growth.
• Permission-less environment focused on delivering value.
• No-nonsense culture that promotes innovation.
• Collaborative and supportive environment to help you grow.
• Truly hybrid work; not required to come to the office.