Poland Performance Marketing Specialist

Added
12 days ago
Type
Full time
Salary
Salary not provided

Related skills

media buying tiktok creative testing cro mmm

📋 Description

  • Own day to day media buying, optimisation and pacing in Poland
  • Translate Poland’s priorities into concrete strategy with Global Growth team
  • Set media mix, budgets, and experiment roadmap
  • Partner with Data team for incrementality and MMM/MMP analyses
  • Translate performance data into creative insights for Growth Creative pods
  • Manage creative rotation and refresh needs

🎯 Requirements

  • Hands-on media buying and budget management experience
  • Strong data-driven decision making
  • Experience collaborating with creative teams
  • Cross-channel growth mindset and investment prioritisation
  • Familiarity with MMM, lift studies and incrementality testing
  • Experience with creative testing frameworks
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