Principal Content Designer

📋 Description

• Write and shape content across the purchase journey, including landing pages, onboarding, checkout
• Build the narrative backbone for major product flows so every touchpoint feels like one story
• Balance functional clarity with emotional resonance, demystifying a complex product while
• Rapidly iterate on content in a collaborative setting, clearly articulating goals, what works, and
• Present designs to leadership and field feedback in real-time, refining content on the spot

🎯 Requirements

• 6+ years of content design or content strategy with demonstrated independent craft
• 2+ years on direct-to-consumer digital products with measurable impact on conversion or revenue
• Strong storytelling instincts to carry users through high-consideration journeys
• Plain, compelling language that makes regulated topics clear and human
• Ability to articulate the single most important message and craft hierarchy to land it
• Collaborative writing style with PMs, designers, and researchers

🎁 Benefits

• US benefits information available on Ethos careers site
• Diverse, inclusive workplace and opportunities for growth