Own CRM and lifecycle roadmap and backlog across B2B2C platform.
Manage CRM capabilities: email, SMS, automated journeys.
Lead CRM strategy as SME; evangelize best practices; align with executives.
Lead cross-functional Agile team; use Jira/Atlassian for delivery and status reporting.
Conduct enterprise customer discovery; identify problems; define value.
Write user stories and acceptance criteria; ship end-to-end lifecycle experiences.

🎯 Requirements

5+ years PM experience delivering software in Agile.
Experience owning CRM, lifecycle, or marketing automation at scale (SMS, email).
Strong customer research; translate insights into requirements and user stories.
Prioritization and stakeholder management; impact vs effort decisions.
Cross-functional partnering with engineering, design, data, legal/compliance, and GTM.
Jira and Atlassian tools experience.

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