Product Manger, Growth - Lifecycle

📋 Description

• Own lifecycle strategy and roadmap for Cantina's owned channels.
• Lead design, launch, and optimization of templates across email, push, and in-product messaging.
• Optimize the lifecycle portfolio: message inventory, relevance, personalization, frequency.
• Build a deep, evidence-based view of the user journey with analytics and insights.
• Design and run experiments; focus on retained activity and value.
• Partner with Engineering to ship campaigns end to end and define operating model.

🎯 Requirements

• 6+ years in product mgmt, growth, lifecycle, or retention.
• Ownership of lifecycle programs with measurable impact.
• Strong quantitative fluency; SQL and BI tools experience.
• Hands-on with lifecycle/CRM platforms (Braze, Iterable, Customer.io).
• Rigorous experimentation judgment and metrics focus.
• Technical fluency across events, APIs, deep links, and push/email infra.

🎁 Benefits

• Competitive salary and equity
• Medical, dental, and vision insurance coverage
• 42 days PTO including holidays and breaks
• Parental leave and fertility support
• 401(k) retirement savings plan
• Lifestyle spending account – $500/month