Product Marketing Lead

📋 Description

• Own product positioning, messaging, and value props globally.
• Develop buyer personas, market insights, use-case narratives, and customer stories.
• Lead market/competitive intelligence and identify opportunities.
• Build/manage customer advocacy programs and references.
• Lead end-to-end product launches: GTM planning, messaging, enablement, execution, post-launch
• Collaborate with Product to address meaningful customer needs.

🎯 Requirements

• 5+ years of product marketing experience within B2B SaaS.
• Proven experience partnering with Product to inform roadmaps and drive adoption/value.
• Strong ability to develop positioning, messaging frameworks, personas, and competitive analyses.
• Track record of launching products/features from strategy to measurement.
• Experience building PMM foundations in high-growth organizations.
• Analytical mindset to translate research into go-to-market strategies.

🎁 Benefits

• Competitive U.S. compensation: $150,000–$180,000 USD per year.
• Canadian compensation: $150,000–$180,000 CAD per year for eligible candidates.
• Flexible working options: Remote, hybrid, and flexible arrangements.
• Global team environment across APAC, North America, and EMEA.
• High-growth opportunity to build a PMM function.
• Meaningful ownership and cross-functional collaboration.