Product Marketing Lead

📋 Description

• Develop go-to-market strategies and enterprise positioning.
• Translate product capabilities into market narratives for enterprise buyers.
• Create packaging strategies with tiers, bundles, and offerings.
• Research enterprise audiences, personas, and market trends.
• Build sales enablement materials and ROI models.
• Map enterprise buying committees and sales plays.

🎯 Requirements

• 8+ years in B2B product marketing with GTM launches.
• Experience with positioning, messaging, and commercial strategies for tech solutions.
• Experience marketing to enterprise customers in digital health, HR tech, SaaS, or similar.
• Ability to simplify complex concepts into clear narratives.
• Experience creating sales enablement materials and supporting enterprise sales cycles.
• Understanding of enterprise buying processes and multi-stakeholder influence.

🎁 Benefits

• Competitive compensation with base, variable, and equity opportunities.
• Comprehensive health, dental, and vision insurance.
• Life and AD&D insurance coverage.
• Supplemental insurance benefits (accident, hospital, critical illness).
• Health Savings Account options.
• 401(k) retirement plan and equity ownership opportunities.