Product Marketing Lead

📋 Description

• Own strategy, execution, and optimization of enterprise product marketing initiatives.
• Develop and execute product marketing strategies for enterprise growth and market adoption.
• Translate platform capabilities into compelling enterprise solutions and narratives.
• Map enterprise buyer journeys, develop sales plays, and create competitive insights.
• Lead creation of high-impact assets: executive presentations, case studies, buyer guides, pitch
• Design and manage full-funnel campaigns from planning to measurement and optimization.

🎯 Requirements

• 8+ years in B2B product marketing with success launching products and GTM execution.
• Experience marketing complex enterprise solutions in digital health, healthcare tech, HR tech, or
• Strong expertise in positioning, messaging, and buyer narratives for sophisticated buyers.
• End-to-end campaign management from concept to launch and optimization.
• Experience with enterprise sales and sales enablement materials for revenue growth.
• Excellent storytelling, analytical mindset, and cross-functional influence.

🎁 Benefits

• Competitive compensation package including base salary, variable pay, and equity.
• Comprehensive health, dental, and vision insurance.
• Life and AD&D insurance; HSA and supplemental benefits.
• 401(k) with equity participation opportunities.
• Flexible hours and remote-first environment; paid time off and holidays.
• Paid parental leave and access to digital therapy services.