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campaigns gtm product marketing messaging ai

📋 Description

  • Lead GTM for Sword's Payor ecosystem
  • Partner with GMs to package AI Care for payors
  • Drive end-to-end payor campaigns and assets
  • Shape audience, value propositions, and messaging
  • Coordinate cross-functional demand, brand, and events

🎯 Requirements

  • 8+ years B2B product marketing
  • Healthcare payor ecosystem experience
  • Strong positioning and messaging skills
  • Campaign planning and execution chops
  • Cross-functional influence with executives
  • AI-augmented marketing mindset

🎁 Benefits

  • Comprehensive US benefits package
  • Remote-first, flexible hours
  • Equity options and 401(k)
  • Paid holidays and generous PTO
  • Free digital therapy for family
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