Anthropic

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Product Marketing Lead, GTM Strategy - Claude for Knowledge Work

Added

13 days ago

Location

🇺🇸 San Francisco

Type

Full time

Salary

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Related skills

campaigns content strategy enterprise marketing demand generation product marketing

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📋 Description

Own the GTM strategy for Claude for Knowledge Work
Define marketing and growth motion by segment
Coordinate cross-functional activation for users and accounts
Build and run campaigns, content, and activation programs
Operate as IC in year one, with room to scale a team
Report on awareness, growth, and revenue impact

🎯 Requirements

10+ years in growth or product marketing for enterprise
Experience marketing productivity/AI-powered enterprise products
Strong storytelling and flagship narrative content
Proven cross-functional influence without direct authority
Autonomous, hands-on program creation and execution
Ability to build unaided awareness and drive demand

🎁 Benefits

Office in San Francisco; hybrid/onsite policy
Competitive compensation and benefits
Equity donation options and generous leave
Flexible hours and collaborative office space

🛃 Visa sponsorship

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