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3 minutes ago
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gtm positioning product marketing sales enablement messaging

šŸ“‹ Description

  • Craft positioning and messaging for assigned product areas within NetBrain’s narrative.
  • Translate messaging into sales decks, web copy, one-pagers, and enablement content.
  • Collaborate with GTM Enablement, Product, Sales, and Engineering to bring the story to life.
  • Lead launches and go-to-market activities across multiple releases and use cases.
  • Develop assets that remain effective across buyers and sellers encounters.

šŸŽÆ Requirements

  • You have 5-7 years in Product Marketing or related B2B software marketing.
  • Clear, concise communication; capable of creating decks, one-pagers, web copy, and emails.
  • Experience crafting positioning or messaging for a specific product area or segment.
  • Ability to manage multiple concurrent workstreams (launches, enablement assets, etc.).
  • Low ego, high ownership; able to push back with a point of view when needed.
  • An inherent curiosity about technical products and ability to learn NetBrain’s platform.

šŸŽ Benefits

  • Competitive compensation package and comprehensive benefits.
  • 401k and medical/dental coverage as part of Total Rewards.
  • Hybrid work arrangement with Burlington, MA headquarters.
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