Own the full go-to-market strategy for the Business Unit’s product launches.
Define outcomes and metrics tied to pipeline and new revenue targets.
Partner with the Director of Product Management to shape the roadmap.
Build and execute customer marketing, advocacy, and cross-sell programs.
Own analyst relations including briefings and inquiries.
Represent PM marketing in cross-functional planning with sales and marketing leadership.

🎯 Requirements

3–5 years in product marketing in a B2B SaaS environment.
Experience with competitive analysis and win/loss research.
Familiarity with analyst relations processes.
Experience developing customer marketing or expansion programs.
Ability to work autonomously across initiatives and set your own agenda.
Strong written and verbal communication for leadership briefings.

🎁 Benefits

Inclusion and diverse perspectives are valued at AppDirect.
Privacy and data handling policies explained in company notices.

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