Product Marketing Manager, Core Verticals

📋 Description

• Own and evolve vertical positioning strategies, value props, messaging frameworks, and market
• Develop go-to-market toolkits: positioning docs, ICPs, target guidance, sales enablement assets.
• Translate market dynamics into differentiated messaging strategies.
• Identify and validate proof points and customer evidence for core segments.
• Conduct voice-of-customer research, win/loss, and market intelligence to uncover opportunities.
• Partner with CI to create battlecards and sales resources.

🎯 Requirements

• 4+ years in product marketing or strategic go-to-market in a B2B SaaS company.
• Proven in positioning, messaging, and enablement materials that drive outcomes.
• Strong research: customer interviews, competitive and market analysis.
• Ability to turn complex data into clear stories for execs and sales teams.
• Understanding of buyer behavior, segmentation, and GTM strategy.
• Experience enabling sales/marketing teams with practical resources.

🎁 Benefits

• Competitive base salary with variable compensation opportunities.
• Fully remote work environment with a location of choice.
• Monthly remote stipend for setup.
• Medical, dental, vision, life insurance.
• 401(k) with company match.
• Flexible vacation and family planning resources.