Product Marketing Specialist

📋 Description

• Market research to identify opportunities and strengthen product positioning.
• Develop messaging frameworks, value props, and marketing narratives.
• Create engaging marketing materials and content assets to support awareness and adoption.
• Assist with go-to-market strategies, product launches, and promotions with marketing stakeholders.
• Monitor campaigns, analyze results, and provide optimization recommendations.
• Collect and evaluate customer feedback to refine messaging and market fit.

🎯 Requirements

• Currently pursuing or holding a Master’s degree in Marketing, Communications, Business, Digital
• Strong analytical, research, and problem-solving skills with excellent written and verbal
• Ability to manage multiple projects with attention to detail and deadlines.
• Creative mindset for developing marketing content and strategies.
• Proficiency with MS Office and content tools like Canva or Adobe Creative Suite.
• Familiarity with analytics platforms (Google Analytics) and PM tools (Trello/Asana).

🎁 Benefits

• Compensation of $32 CAD per hour, paid via common shares valued at fair market value.
• Fully remote work with hybrid options in Toronto.
• Gain practical product marketing experience in a fast-growing tech venture.
• Exposure to senior leadership and strategic initiatives.
• Hands-on involvement in AI technologies and innovation projects.
• Startup-style experience to bolster your professional profile.