📋 Description
- Act as a bridge between business, Marketing/CRM and technology, translating needs into product
- Build and maintain product vision, strategy and roadmap aligned with business goals.
- Manage, prioritize and evolve backlog considering business value, customer experience, technical
- Gather and understand CRM, campaigns, segmentation, journeys and customer communications needs.
- Structure and detail requirements, user stories, acceptance criteria and business rules.
- Work with technical teams to define and evolve Salesforce Marketing Cloud solutions.
🎯 Requirements
- Availability to work in hybrid mode in Moema/SP.
- Experience as Product Owner or in roles related to digital product management.
- Experience with Salesforce Marketing Cloud, especially CRM initiatives, campaigns and journeys.
- Knowledge of CRM concepts, Customer Journey, segmentation and customer lifecycle.
- Experience in backlog management and prioritization.
- Ability to translate business needs into functional requirements and user stories.
Differentials
- Certifications in Salesforce Marketing Cloud and/or Data Cloud.
- Experience in the insurance market.
Benefits and Incentives
CLT 40h weekly with hybrid work. Benefits include health plan, dental, meal card, life insurance, home-office allowance, gym, and more.
Remotely
