Regional Growth Marketing Manager

📋 Description

• Lead field marketing for NA insurance vertical, owning in-market pipeline and ABM motions.
• Translate global Insurance campaigns into NA-specific executions and messaging.
• Develop cluster playbooks with Insurance Sales; run 1:1 ABM for top accounts.
• Collaborate with regional Insurance Sales leadership to align programs and pipeline targets.
• Activate intent signals (6Sense) and coordinate with Account Executives on buying committees.
• Own pre/post-event ABX activation and measure pipeline impact at account level.

🎯 Requirements

• 6–8 years in field marketing, ABX, or demand generation in B2B SaaS/tech with proven pipeline
• Insurance industry knowledge: carriers, MGAs, insurtech buyers and decision-makers.
• Revenue mindset; prioritizes pipeline, velocity, and account engagement over impressions.
• Strong ABX execution: account-targeted programs, sales-aligned cluster playbooks, joint pipeline
• Deep sales partnership with enterprise AE teams; credibility with sales leadership.
• Proficiency with Salesforce, Marketo or HubSpot, and 6Sense; comfortable with intent data/CRM

🎁 Benefits

• Nearmap culture with focus on growth, craft, and impact.
• Remote-friendly environment with inclusive, supportive culture.
• Quarterly YOU Days, Volunteer Days, Nearmap Days, generous parental leave, health insurance
• Nearmap subscription and career development opportunities.