Regional Marketing Manager IPBS

📋 Description

• Own IPBS marketing roadmap aligned to global KPIs.
• Translate goals into culturally fluent campaigns; controlled CPA.
• Drive acquisition and increase LTV by region; partner with BDM/PAM.
• Builder's role: briefs, expo space, paid funnel, AI tooling.
• Design 360 regional campaigns: paid, organic, PR, events, partnerships.
• Lead GTM planning: quarterly plans, budgets, metrics; collab with Product.

🎯 Requirements

• 4–7 years in performance/brand marketing; 2+ years regional P&L.
• India IPBS market familiarity; Pakistan/Bangladesh/Sri Lanka preferred.
• Proven paid acquisition at scale: Meta, Google, programmatic & creators; CPA/FTD metrics.
• Hands-on campaign craft: briefs, review creative, read media plan, challenge agencies.
• Crypto/forex/ CFDs knowledge or other regulated finance.
• Fluent English plus Hindi/Urdu/Bengali/Tamil/Sinhala.