Retention Marketing Manager, GTM & Feature Adoption

📋 Description

• Own the bridge between PMM and Lifecycle Marketing for GTM launches.
• Lead end-to-end launches, from briefs to post-campaign analysis.
• Build audiences, run GTM experiments, and manage creative handover.
• Collaborate with PMM, MarTech, and Data to scope success metrics.
• Hands-on in martech stack; shape the first playbook for the team.
• Hybrid model with on-site time in SF or NYC (3 days/week).

🎯 Requirements

• 4-6 years in growth, lifecycle, or product marketing.
• Experience designing and running experiments with clear metrics.
• Strong project management; multilaunch coordination.
• Partner with data/engineering to target audiences and flag gaps.
• Hands-on with marketing automation platforms (Iterable, Braze, Kevel).

🎁 Benefits

• Benefits details available via the company benefits doc.
• Flexible hybrid model; on-site in SF/NYC three days/week.