Senior Analyst, Marketing Analytics

📋 Description

• Own analytics for front-end tracking and reporting on website engagement and performance.
• Work with web developers to ensure proper front-end tracking and identify tracking gaps.
• Provide dashboards and reports to stakeholders and highlight actionable insights.
• Analyze dashboards and supply recommendations to improve performance.
• Lead ad-hoc investigations and data-driven insights for digital and web marketers.
• Support A/B testing strategy, experimentation, and interpretation of results.

🎯 Requirements

• 2+ years with digital marketing and web analytics data (GA4, segment.io, Google Ads, GSC, GDN).
• Intermediate SQL skills.
• 2+ years testing/experimentation (A/B testing, causal inference).
• 2+ years experience with Salesforce CRM data.
• 2+ years experience creating BI reports (Tableau).
• Strong communication and autonomous project management.

🎁 Benefits

• Hybrid work model with access to offices in multiple cities.
• Competitive salary with bonus/equity options and benefits.
• Flexible work arrangements and paid time off.
• Wellness programs and employee development opportunities.